Description
“Social media consulting is the process of reaching out to and engaging with the customers using social networking channels, on behalf of a brand”. Social media consultants can work full-time within companies or they can provide freelance marketing.
A Social Media Specialist is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.
A Social Media Specialist could also be responsible for devising strategy, community management, creative directing, customer service, copywriting, and analyzing data.
Requirement
You do not need a degree to be a Social Media Specialist. Many who pursue a career in marketing will indeed first complete a college diploma or degree in Marketing. However, with the growing demand for Social Media Specialists, many agencies and companies are instead turning to graduates of digital marketing bootcamps and certificate courses to find their next star social media professional.
Generally speaking, if you have an in-depth understanding of marketing tactics and social media channels, and if you understand reports and analytics and are a strong writer, you’ll have a good shot at breaking into a Social Media Specialist role.
Job Prospects
Social Media Consultant salary in India ranges between ? 2.4 Lakhs to ? 9.0 Lakhs with an average annual salary of ? 5.5 Lakhs. Better Job opportunities are available in metro cities. Jobs abroad have a better pay package. As a freelancer a social media consultant can also have a great future.
Pros & Cons
